For creatives looking to take back control
The Reframe
The coaching programme for creative-tech professionals who've lost their mojo - and are ready to finally figure out what they actually want and how to get it.
You got into your role because...
you get to craft memorable images for people to enjoy - and you’ve had successes in your career, working on high-profile projects with great people - and yet, you find yourself thinking:
How long can I keep doing this?
I feel like my career has just happened to me - and I’ve no idea how to take back control
I know I should be grateful for the work I have, but I can’t help wondering if there’s something else out there for me
My job sounds really cool - so, why aren’t I excited about it anymore? I feel like I’ve lost my mojo
I work hard - shouldn’t it feel more rewarding? And why aren’t I getting the same opportunities as other people?
I’ve been given this great new opportunity - and I feel like I’m failing
The result?
You’re still working hard, but you’ve lost that fire in your belly, meaning you feel tired, dejected and filled with self-doubt.
You’ve lost sight of why you got into this industry in the first place.
That’s because you've said yes to roles as they’ve come up, without stopping to check how well they’re aligned with what really matters to you - particularly at this point in your life.
You assume effort will be rewarded - but it's not as simple as that. In fact, what most successful creative professionals don’t realise is only YOU are responsible for YOU! And that includes your career, your health - and your life!
And when the future feels uncertain, we feel fearful - which limits your ability to really think things through.
Sound familiar?
For a while, you’ve been thinking, if only there was a kind of ‘work therapy’ with someone who really understands my industry, but it’s so niche….
You have tried talking to trusted friends - but they’re either in the same industry and feeling the same, or in a different industry and just don’t get it.
You’ve even tried searching Google or asking Claude what you should do….. but those tools don’t really, truly get you.
This is where you can you find the help you need with someone who really gets it.
The Reframe is...
the coaching programme for creative-tech professionals who've lost their mojo - and are ready to finally figure out what they actually want and how to get it.
We do this by focusing in on what you actually need:
Learn your values so you realise what really matters when you're choosing roles
Understand that environment and alignment matter much more than job title
Become clear on your skills and experience - and how to communicate these clearly
Small, strategic shifts that make big differences
And a HUGE boost in confidence and clarity
Who is this for?
Let’s start with who it’s NOT for.
Close this webpage if:
You don’t really want to change how you do things
You’re looking for some magic formulas without you having to put in the work
You’re a glass half empty kinda person
You wish things could stay the same
This is truly for you if:
You’re not half-assed about things: it’s important to you to do things well
You like to feel prepared, rather than on the backfoot
You work hard - but realise ‘just working harder’ isn’t a sustainable option
It’s dawning on you that only you are responsible for your life
You’ve always naturally taken on more responsibility
You have a creative side. It could include music, art, writing, theatre, dance, photography...anything.
You enjoy learning and trying new approaches
You're a proactive person
You don’t take yourself too seriously. Yes, your work is important but we’re not saving lives! Working on cool projects is a privilege and should also be fun!
Ready to figure out what you actually want?
The Proof
Hear what people have to say about coaching with Debra
Hello! I'm Debra
VFX veteran and qualified Business Coach.
Starting as a Runner in the 90s, I progressed into an artist role, working on 25+ films and then moved into leadership - first as an Artist Manager, then as Global Head of Department at a multi-Oscar-winning company, overseeing 160 artists in London and 500 globally across hundreds of high-end film and TV projects.
As one of the first artists at my company to become a Mum, I helped establish flexible working as a genuinely viable option. And as the only female Global HOD, I brought my unique experience to the senior leadership team.
I know this industry from the inside out, at every level.
By 2020, I was ready for a new challenge. Passionate about investing in others' growth, I trained as a Business and Personal Coach - then left my six-figure role (despite being the sole breadwinner at home) to launch Open Frame Coaching. Some said this was a bold move! I was following both head and heart - and it paid off. I've supported 80+ clients across 13 countries to progress in their creative careers and lead themselves and their teams with more confidence.
And, most people are surprised to discover, I'm a rocker at heart and still enjoy going to gigs.
The Particulars
I work with a max of 5 coaching clients at one time, to ensure I’m able to bring my full energy and attention to each of you.
Your 12 week journey includes:
Kickoff chat - in which we agree how we will work together in a way that truly suits your learning and communication preferences
Your Opening Frame: complete this doc to become crystal clear on the change you're seeking - and why this matters
Bespoke coaching approach tailored specifically to your needs
Bi-weekly online coaching sessions designed to help you meet your goals
Insights and/or action items captured at the end of each session
Support between sessions via messaging app - for check-ins, accountability, and to ensure you’ve got support when you need it
Midpoint check-in to refocus goals and course correct as needed
CV/linkedIn/reel review where needed to ensure you are clearly communicating your skills and experience in a way that has impact
Beautiful bullet journal to record your insights and actions - providing both immediate and longer term accountability
-
Due to the bespoke nature, there isn’t a set approach, however, a typical flow is:
We begin by clarifying what matters most to you and why this is - providing clear guidance for all life decisions
We then build clarity and confidence re your skills and experience - and how you will utilise these/how you are communicating these
That allows us to refresh your ‘life script’ and overcome whatever is holding you back
You start doing things differently, taking action, and making meaningful change
You leave with a clear action plan of next steps and the confidence to do so
Clients say, it's like having a wise, calm sage on your side
Investment:
£1250 for the complete 12 week package
Guarantee:
If you're not happy, for any reason, you can get your money back within 7 days of session one. Zero questions asked. Why would I offer such a crazy guarantee? Because I'm super confident in my coaching, most people are honest, and if you're not happy I'd rather give you your money back than have the bad energy in my work space.
- £1,250 or 3 monthly payments of £430
The Reframe
The coaching programme for creative-tech professionals who've lost their mojo - and are ready to finally figure out what they actually want and how to get it.
I work with a max of 5 coaching clients at one time, to ensure you have my full attention, so spaces are limited.
If you’ve been thinking about this for some time, now’s the time to secure your spot.
Frequently asked questions
Everything you need to know is here
Is there a set approach for the coaching sessions?
Due to the bespoke nature, there isn’t a set approach, however, a typical flow is:
We begin by clarifying what matters most to you and why this is - providing clear guidance for all life decisions
We then build clarity and confidence re your skills and experience - and how you will utilise these/how you are communicating these
That allows us to refresh your ‘life script’ and overcome whatever is holding you back
You start thinking/feeling differently, taking action, and making meaningful change
You leave with a clear action plan of next steps and the confidence to do so
How many coaching sessions are included?
Our 12 week programme includes 6 bi-weekly online coaching sessions designed to help you meet your goals.
Why trust me to run this course?
Essentially, I know this industry from the inside out, at every level.
Coaching:
I'm a fully qualified and accredited Business and Personal Coach (PG-Cert, PCC). And since launching Open Frame Coaching in 2021, I've successfully supported 80+ clients across 13 countries to progress in their creative careers.
VFX understanding:
I have 25 years+ VFX experience, progressing from a Runner at Cinesite, to senior Comp at Tippett, to the Global Head of Compositing at DNEG and have a strong understanding of VFX and related industries. This means, "I get it", providing a short-hand that allows us to dive straight in to working together.
Testimonials:
A number of these are displayed on my website and my LinkedIn profile page.
When will we meet?
We'll agree a regular day/time for our 6 bi-weekly calls (Mon-Fri, UK working hours).
And, I provide support between sessions via messaging app - for check-ins, accountability, and to ensure you’ve got support when you need it.
What's your refund policy?
If you're not happy, for any reason, you can get your money back within 7 days of session one. Zero questions asked.
Why would I offer such a crazy guarantee? Because I'm super confident in my coaching, most people are honest, and if you're not happy I'd rather give you your money back than have the bad energy in my work space.
I don't work in VFX but this sounds good, can I still apply?
Yes! This coaching programme would equally suit anyone in a related industry, such as animation, post-production, games.
If you’re unsure, let’s have a chat to help you decide.